Match Group, which also owns Match.com, OKCupid and Tinder approached dating app Bumble with an acquisition offer of $450 million. Unfortunately, Bumble turned down offer from their competitors. There are vague reasons as to why they declined the offer with some speculating it would be due to the bad blood between Whitney Wolfe and Tinder. Before founding her own dating app, Whitney Wolfe worked for Tinder. At the age of 22 in 2012, she co-founded the most popular location based dating app Tinder. Wolfe worked as the VP of marketing and helped to launch the app and revolutionizing it. However, in 2014 she sued Tinder, internet conglomerate InterActive Corp and Match.com for sexual harassment and sex discrimination. Therefore an acquisition with Match Group would have meant that she would be working for a company she sued and left a few years ago.
About Whitney Wolfe
Born in Salt Lake City, Utah in 1990, Whitney Wolfe holds a bachelor’s degree in International Studies from Southern Methodist University. The 28 year old founded Bumble in December 2014. The app, unlike other dating apps allows women to be in control. If two heterosexuals match, the woman is the one to initiate conversation. If the free match does not respond in 24 hours the match fades away. Wolfe’s inspiration in designing the app comes from the negative comments she got while working for tinder where people and especially men had the freedom to post anything on your timeline. With the woman in charge, it will help curb cyber bullying on dating sites from men and women can now choose which prospects to respond to.
Most users of Bumble prefer it to any other dating site since chances of meeting with a prospect in person are high. The app has been re-designed and now users can enjoy other features such as Bumble BFF for friendship, Bumble for dating and Bumble Bizz for networking .Bumble prides in the current 20 million users in the platform with 50,000 users downloading the app every day. The company has about 70 employees with offices in Australia, Germany and London. Recently they relocated to a new office in Austin, Texas.
Learn More: www.fastcompany.com/person/whitney-wolfe