How Luiz Carlos Trabuco Helped Bradesco Regain Its First Position In The Banking Sector

When analysts discuss the Brazilian banking industry, they rarely fail to mention one man, Luiz Carlos Trabuco. Who is Luiz Carlos Trabuco? Trabuco is the current President of Bradesco, a financial organization that prides itself as a leader in the Brazilian banking sector.

Luiz Carlos Trabuco took over as President in 2009 after Marcio Cyriono retired. Marcio served as President for 10 years and he helped his bank multiply its market value from about $5 billion to $30 billion within such a short duration. During his stint as President, Marcio worked hard to ensure his company maintained it’s the first position. In 2009, however, the same year Marcio retired, Bradesco lost its first position to Itau Unibanco, a new bank that was formed after Bradesco’s long-time rival, Unibanco, merged with Itau. The new bank not only surpassed Bradesco in terms of size and client base but also surpassed Banco do Brasil in assets, something that was previously considered impossible.

Maintaining market leadership has always been seen as a matter of honor at Bradesco, and the loss had a strong impact on the company. Everyone including Marcio wanted the newly appointed President, Trabuco, to come up with a plan to help Bradesco regain its glory. But Trabuco had other plans. According to him, focusing on client acquisition and retention was more important than going for the first position. Trabuco introduced new strategies that helped Bradesco improve customer experience, increase customer loyalty, and expand its client base. Trabuco’s strategies also enabled his bank to penetrate more regions.

Trabuco also focused on making Bradesco a good working place where teamwork was encouraged and employees were allowed to be part of the company’s decision-making process. Trabuco also introduced a one of a kind platform that brought all Bradesco’s executives together. The platforms enabled centralized decision-making, which allowed Bradesco to expand its scope beyond financial and banking products and services. The centralized decision structure also enabled the bank to pull poorly performing products from the market and also allowed Trabuco to manage the bank smoothly.

Trabuco then introduced another policy that allowed managers to share ideas with each other and run their branches without instructions from him or the bank’s head office in Sao Paulo. The policy encouraged managers to work harder because it made them part of Bradesco’s road to success.

Bradesco Crushes Itau Unibanco

After establishing a strong foundation that promised that Bradesco would remain an indomitable force in a variety of foreseen and unforeseen situations, Trabuco was now ready to get Bradesco’s first position. With the approval of Lazaro Brandao, the Chairman of the Board, Trabuco made a courageous move and bought the Brazilian branch of HSBC for $5.2 billion. The acquisition was bold and was ranked among the biggest acquisitions in Brazil then. After the acquisition, Bradesco’s market share tripled, and this enabled the company to regain its first position.

Education And Career

Born in Marilia on October 6, 1951, Trabuco received his Bachelor’s degree in Philosophy from the University of Sao Paulo. After University, he joined Bradesco and served as a clerk. In 1999, the skilled leader was elected as a Director, a position he held until 1999. He was then appointed as the company’s Vice President, a position he held for 10 years. Trabuco worked under the then President, Marcio Cyriono, and together established plans that are credited for 30% of Bradesco’s successes to date. In the summer of 2009, Trabuco took over the presidency of Bradesco, as the fourth head of the bank.


Throughout his career, Trabuco has received many awards. In 2015, for instance, he was crowned the Entrepreneur of the Year in Finance by Dinheiro. He also received Insurance Personality the Year Award for his exceptional leadership abilities. Trabuco is ranked among the richest CEO’s in Brazil with a monthly compensation package of about $1 million.

Roberto Santiago And The Perfect Manaira Shopping Mall

Roberto Santiago is a 58 year old entrepreneur originally from Brazil. He is the owner of a shopping mall know as Manaira located in Joao Pessoa. He is also the owner of Mangeira shopping mall which is one of the top contemporary shopping malls in the city.

Roberto’s journey into a professional career began at the Café Santa Rosa. From there he placed his investment into his cartonage company. The companies specializes in manufacturing utilitarian and decorative objects through a specialized technique. Roberto Santiago’s business career shows great promise due to his shrewdness and intelligence.

His passion for sports is very strong and Roberto Santiago has trophies in both kart championships and motocross. Roberto is originally from Joao Pessoa and was born there in July of 1958. He attended Pio X Marist College before he decided on Business Administration.

The Manaira shopping mall Roberto Santiago owns is the biggest in the city. He is consistently strengthening the relationships of his customers. The mall is well know for providing leisure, fun and comfort. The concept is proving there is more to the cities hospitality than sunsets, cuisine and beaches.

Roberto Santiago designed the space for the mall. The diversity available satisfies the families looking for comfort and tranquility while taking a tour of the city. The shopping mall has a ballroom, movie theaters, bowling alleys and an amusement park. The cinema receives a great deal of attention. There are eleven rooms that are modern and fully updated. This includes rooms for VIP’s and 3D rooms on The way the rooms are arranged allows the customers to have a wider visibility view. A bar service provides candy, drinks and gourmet popcorn so all tastes are satisfied.

The amusement park is also called the Game Station. It measures more than 1800 square meters and has 200 machines. These are dedicated to both the ballroom and games. The bowling alley has been referred to as audacious and is completely electronic on

A Gourmet Space provides customers a place to go and enjoy time with their families. There is a delicious hamburger and steak house in addition to a large food court. All tastes are considered and met with no problem.

Domus Hall is a concert hall located on top of the roof of the mall. The structure is air-conditioned and contemporary. It is a grand theater that can comfortably seat four thousand individuals. There are two floors including a mezzanine for private cabins. These have lounge music and dressing rooms. The lower floor has chairs and tables for every event. No detail has been missed.

Success Of Eucatex Group Under The Leadership Of A Brazilian Businessman

Flavio Maluf has been the CEO of Eucatex Group since 2005. He also serves as the chairman of the Board of Executive officers. Eucatex Company specializes in the production of insulation and liners. Over the years, the company has been using eucalyptus wood fibers as its major raw material. Its clients include furniture manufactures and big industrial construction businesses. The company runs its operations under two segments: the construction unit and the furniture division.

The industry segment is in charge of producing laminate floors, modular partitions, paints and doors. The construction sector engages in the production of MDP, Tamburato and wood fiber plates. Flavio Maluf has been working with Eucatex since 1987. After working in the trade area for almost a decade, he moved to the industrial area. Later, Flavio joined the frame executives after being invited by the then president. After serving for a year as a member of the frame executive, he was appointed the president of the company.

Flavio’s deep sense of duty helped him oversee the expansion project undertaken by the company. He opened offices in Brazil and helped the corporation to extend its services to approximately 37 countries in the world. In 2010, under his leadership, Eucatex established an industrial plant in Salto, Sao Paulo State. The plant produces medium density fiber boards and thin high-density fiber boards. The company has increased its production capacity by 30%. His transformative stewardship has inspired the company to produce consumer-oriented products. This way it has registered a high client base, thus its continued increase in profitability margins.

Eucatex is conscious about conserving the environment. To this end, the company recycles its waste through the wood residue recycling plant instead of depositing it on landfills. Eucatex is a recipient of different certifications such as ISO 14001 and the FSC Certification for its role in producing environmental friendly products. The ISO 14001 acknowledges companies that are keen on protecting the environment while FSC rewards corporations that conserve the environment while undertaking their operations.

The Brazilian businessman is an alumnus of Fundacao Armando Alvares Penteado Foundation (FAAP). In addition, he is the eldest son of Paulo Maluf. Flavio is also the president of Grandfood, the producer of Premier pet and Golden brands of feeds.